Whether you're using the e-channel for marketing your hotel, resort, spa, casino, restaurant or other touchpoint, the IDT Guest Management System can be your end-to-end solution.

It drives your e-marketing from strategy, to targeting, to deployment and, finally, ROI tracking and metrics.

Your campaign strategy can be developed on a solid foundation of business intelligence that insures that your messaging will be relevant and on-point.

A user-friendly, web-based query tool is available for targeted list selection from GuestView – whether you seek to use it yourself or have your IDT account manager use it on your behalf.

The Guest Management System provides an application for designing your e-marketing messages and seamlessly integrating content and targeted list for deployment through an established ESP – whether you seek to use the application on your own or use your IDT account manager to use it on your behalf.

When a customer has been selected from GuestView the customer's profile is updated to reflect participation in a campaign and, since GuestView captures all subsequent consumption behavior for that customer, true campaign ROI is calculated.

All of this is available in a do-it-yourself model or through an IDT account manager assisting you with design, fulfillment and administration.

And IDT is "vendor-friendly" and, where you already have an e-marketing partner, will assist in putting GuestView to work on your and your partner's behalf.